WEDDING SALES PROGRAMME

Six months to sort out what’s slowing down your wedding bookings

I’ll support your senior management through the messy middle of improving wedding sales so the right changes don’t just get discussed. They get implemented.

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Lauren Colgan, Dalata Hotel Group

“Ciara’s knowledge of the wedding industry is second to none.”

– Lauren Colgan, Dalata Hotel Group

Smiling person taking a selfie beside a desk monitor showing a four-person video call, with three participants visible on screen in a grid layout. The home office setup includes a keyboard, candle, pens, sticky notes, and a potted plant.
Sticker-style graphic with the text “Step by step to more bookings” beside a purple staircase with a pink flag at the top and a pink heart at the bottom.

Bringing two decades of wedding sales smarts to your team

I’ve been helping hotels win more weddings since 2008 as the CEO of WeddingDates and founder of WedPro. Now I’m giving your team direct access to all that hard-won wedding sales know-how.

The Wedding Sales Programme
builds a smooth journey from enquiry to booking

Most hotels don’t have one big wedding sales problem. They have small bumps across the entire journey that quietly trip up bookings. This programme helps you find and fix those bumps.

The whole point is to:

  • Attract better-fit wedding enquiries

  • Handle enquiries with more confidence and consistency

  • Follow up in ways that reduce ghosting

  • Deliver showrounds that feel personalised and memorable

  • Convert more enquiries into confirmed weddings

  • Give key team members the support they need to shine

Ciara Crossan smiling in a pink blazer over a white top, with pink quiff hair and pearl drop earrings, against a soft purple background.

How the programme works

We start by taking a proper look at your current wedding sales journey, then I support your team for six months while the right changes are actually put into action.

Here’s how we get stuck in:

  • Half-day discovery session at your hotel

  • A bespoke Wedding Sales Playbook

  • Fortnightly coaching calls with core wedding team

  • Monthly KPI review calls with stakeholders/management

  • Up to 6 1:1 calls with key individuals

We kickoff with an on-site discovery session

I’ll spend half a day onsite at your hotel with your key wedding team. I’ll run a full audit of your current sales process and pinpoint where bookings may be slipping away.

I create your hotel’s Wedding Sales Playbook

After the discovery session, I’ll pull the findings into a practical playbook for your hotel. It gives your team clear priorities and a roadmap to guide the changes we’ll implement over the next six months.

We progress to fortnightly coaching calls

Every two weeks I’ll host a call with the core people handling wedding sales. I’ll help your team apply changes, work through live issues and improve execution over time.

We measure results with monthly KPI review calls

Each month I’ll hop on a call with your wedding sales stakeholders to review performance. We’ll identify what’s improving, where gaps still exist and what exactly needs attention next.

I provide targeted support where needed most. Depending on the challenges identified I apply a structured plan for each area of the business. This gives people like your Wedding Coordinator, Sales Executive or Marketing Manager individualised support focused on what will make the biggest difference.

Adam Hamadache, Formula Digital

“Ciara is a real industry GEM. ”

– Adam Hamadache, Formula Digital

The Wedding Sales Programme 

Six months of expert support tailored to your hotel.

Starts from €9,500 / £8,250 for a single venue
Excluding VAT and travel (if required)

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Ciara Crossan smiling while holding a silver laptop, wearing a white sleeveless top, bright pink trousers, pearl drop earrings, and pink quiff hairstyle with sheer green, purple, and pink drapes behind her.
Green award badge with pink ribbon tails and heart, reading “PROVEN STRATEGIES” in black and “REAL IMPACT” in pink.

Bringing fresh energy to your weddings

I’ve always believed data and analysis are vital in the wedding business. If you don’t measure it, you’re just guessing. But it’s not just about data. Weddings are a people business too. When your team feels good about what they’re doing, it shows. Couples pick up on that.

So I use the numbers to show what needs to change. Then I help your team build the confidence and momentum to make it happen.

Schedule a call with Ciara

Get on my calendar and we’ll chat about the Wedding Sales Programme and how it can help your team get unstuck and start winning more weddings.